Ibhalwe nguChris Matyszczyk, uMbhali oGalelayo ngo-Agasti 7, 2022, iphononongwe nguZane Kennedy
Unazo zonke izizathu ukuba ubunexhala malunga noMcDonald's mva nje.Kodwa mhlawumbi ikamva layo aliyi kuba yile nto uyicingayo.
Iinkampani zokutya okukhawulezayo njenge McDonald's ziqhuba kakuhle kakhulu, enkosi kakhulu.
Ngaphandle kokunyuka kwamaxabiso kunye nokungabikho kwabantu abafuna ukusebenza eMcDonald's, oko kukuthi.
Kukho omnye umba, nangona kunjalo, ezisa ngaphezulu kwefrisson yokungonwabi kwiingaphakathi zabathengi beBig Mac.
Yingcinga yokuba uMcDonald's kungekudala uza kuba ngumatshini wokuthengisa onentliziyo ebandayo, apho ukuze akhuphe ii-burgers kwaye akhuphe ngoncumo kunye nobuntu.
Inkampani sele ivavanya ngokungqongqo i-robot drive-thru iodolo.Inika umbono wokuba oomatshini bayindlela engcono yokwenza abathengi bonwabe kunabantu.
Yafikelela ekukhwankqiseni, ke ngoko, xa i-CEO yakwaMcDonald uChris Kempczinski yabuzwa ukuba amabhongo erobhothi enkampani anokude kangakanani.
Kumnxeba wengeniso yekota yesibini kaMcDonald, umhlalutyi osoloko ethe qwa ovela kwibhanki ehlala engenamsebenzi wabuza lo mbuzo unzima: “Ngaba kukho nayiphi na inkunzi okanye uhlobo lwetekhnoloji yotyalo-mali kwiminyaka ezayo enokuvumela ukuba unciphise imfuno yakho yabasebenzi ngelixa ukhula ngokubanzi inkonzo eyenzelwe?"
Kuya kufuneka uthande ugxininiso lwefilosofi apha.Ibeka ingcamango nje yokuba iirobhothi zinako kwaye ziya kubonelela ngenkonzo yomthengi engcono kunabantu.
Okumangalisayo kukuba, uKempczinksi waphendula ngempendulo elinganayo yefilosofi: "Umbono weerobhothi kunye nazo zonke ezo zinto, ngelixa mhlawumbi ilungile ekuqokeleleni izihloko, ayisebenzi kwiindawo ezininzi zokutyela."
Akunjalo?Kodwa sonke besibhinqisa ezinqeni zethu ukuze sincokole ngakumbi nerobhothi yohlobo lweSiri kwi-drive-thru, enokuthi ibangele ukungaqondi kakuhle njengencoko noSiri ekhaya.Kwaye kwabakho umbono ozukileyo weerobhothi eziguqula iibhega zethu zifezeke.
Ayizukwenzeka loo nto?Awucingi ukuba le nto ingaba yimali, akunjalo?
Ke, uKempczinski wongeze wathi: "Uqoqosho aluyikhuphi ipensile, awunyanzelekanga ukuba ube neenyawo, kwaye kukho utyalo-mali oluninzi lweziseko zoncedo ekufuneka uyenzile malunga nezinto zakho eziluncedo, malunga neenkqubo zakho zeHVAC. Awuyi bona oko njengesisombululo esisekwe ngokubanzi nangaliphi na ixesha kungekudala."
Ndiva ihosanna okanye ezimbini?Ngaba ndiziva ndinencwina yokulangazelela unxibelelwano oluqhubekayo nabantu abasenokuba abasishiyanga isikolo samabanga aphakamileyo kodwa ngokwenene bafuna ukuqiniseka ukuba ufumana iindawo zangaphakathi ezifanelekileyo kwi-Big Mac yakho?
U-Kempczinski uvumile ukuba kukho indima eyongeziweyo kwitekhnoloji.
Ukhe wathi: “Kukho izinto onokuzenza malunga neesistim kunye netekhnoloji, ngakumbi ukuthatha ithuba kuyo yonke le datha oyiqokelelayo malunga nabathengi endicinga ukuba ingawenza lula umsebenzi, izinto ezifana nokucwangcisa, umzekelo, uku-odola njenge omnye umzekelo oya kuthi ekugqibeleni uncede ukunciphisa imfuno yabasebenzi kwindawo yokutyela."
Isisombululo sakhe sokugqibela, nangona kunjalo, siya kuphakamisa iintliziyo, iingqondo kwaye mhlawumbi namashiya abo bonke abantu ababambelele kwingcamango yokuba uluntu lusenalo ithuba.
“Kufuneka silandele le ndlela yakudala, eqinisekisa ukuba singumqeshi obalaseleyo kwaye sinika abasebenzi bethu amava amnandi xa besiza kwiindawo zokutyela,” utshilo.
Ewe, andizange.Yintoni i-turn-up.Ngaba unokukholelwa ukuba iirobhothi azinakuthatha indawo yabantu ngenxa yokuba zibiza kakhulu?Ngaba unokukholelwa ukuba amanye amaqumrhu ayaqonda ukuba kufuneka abe ngabaqeshi abamangalisayo, okanye akukho mntu uya kufuna ukubasebenzela?
Ndiyalithanda ithemba.Ndicinga ukuba ndiza kuya eMcDonald's kwaye ndiyathemba ukuba umatshini we-ice cream uyasebenza.
Iindaba eziNikelwe yi-ZDNET.
Ixesha lokuposa: Aug-17-2022