Ibhalwe nguChris Matyszczyk, uMbhali oGalelayo ngo-Agasti 7, 2022, iphononongwe nguZane Kennedy
Unazo zonke izizathu ukuba ubunexhala malunga noMcDonald's mva nje. Kodwa mhlawumbi ikamva layo aliyi kuba yile nto uyicingayo.
Iinkampani zokutya okukhawulezayo njenge McDonald's ziqhuba kakuhle kakhulu, enkosi kakhulu.
Ngaphandle kokunyuka kwamaxabiso kunye nokungabikho kwabantu abafuna ukusebenza eMcDonald's, oko kukuthi.
Kukho omnye umba, nangona kunjalo, ezisa ngaphezulu kwefrisson yokungonwabi kwiingaphakathi zabathengi beBig Mac.
Yingcinga yokuba uMcDonald's kungekudala uza kuba ngumatshini wokuthengisa onentliziyo ebandayo, apho ukuze akhuphe ii-burgers kwaye akhuphe ngoncumo kunye nobuntu.
Inkampani sele ivavanya ngokungqongqo i-robot drive-thru iodolo. Inika umbono wokuba oomatshini bayindlela engcono yokwenza abathengi bonwabe kunabantu.
Yafikelela ekukhwankqiseni, ke ngoko, xa i-CEO yakwaMcDonald uChris Kempczinski yabuzwa ukuba amabhongo erobhothi enkampani anokude kangakanani.
Kwi-call yekota yesibini yekota kaMcDonald, umhlalutyi osoloko ephaphile ovela kwibhanki ehlala engasebenzi ubuze lo mbuzo unomdla: "Ngaba kukho nayiphi na inkunzi okanye uhlobo lwetekhnoloji yotyalo-mali kwiminyaka ezayo enokuvumela ukuba unciphise imfuno yakho yabasebenzi ngelixa unyusa inkonzo yabathengi ngokubanzi?"
Kuya kufuneka uthande ugxininiso lwefilosofi apha. Ibeka ingcamango nje yokuba iirobhothi zinako kwaye ziya kubonelela ngenkonzo yomthengi engcono kunabantu.
Okumangalisayo kukuba, uKempczinksi waphendula ngempendulo elinganayo yefilosofi: "Umbono weerobhothi kunye nazo zonke ezo zinto, ngelixa mhlawumbi ilungile ekuqokeleleni izihloko, ayisebenzi kwiindawo ezininzi zokutyela."
Akunjalo? Kodwa sonke besibhinqisa ezinqeni zethu ukuze sincokole ngakumbi nerobhothi yohlobo lweSiri kwi-drive-thru, enokuthi ibangele ukungaqondi kakuhle njengencoko noSiri ekhaya. Kwaye kwabakho umbono ozukileyo weerobhothi eziguqula iibhega zethu ukuba zigqibelele.
Ayizukwenzeka loo nto? Awucingi ukuba le nto ingaba yimali, akunjalo?
Ewe, u-Kempczinski wongezelela: "I-economics ayinayo ipensile ngaphandle, awunayo i-footprint, kwaye kukho utyalo-mali oluninzi lweziseko okufuneka uzenze malunga ne-utility yakho, malunga neenkqubo zakho ze-HVAC. Awuyi kukubona oko njengesisombululo esisekelwe ngokubanzi ngokukhawuleza. "
Ndiva ihosanna okanye ezimbini? Ngaba ndiziva ndinencwina yokulangazelela ukuqhubeka nokunxibelelana nabantu abanokuthi abasishiyanga isikolo samabanga aphakamileyo kodwa ngokwenene bafuna ukuqiniseka ukuba ufumana iindawo ezifanelekileyo zangaphakathi kwi-Big Mac yakho?
U-Kempczinski uvumile ukuba kukho indima eyongeziweyo kwitekhnoloji.
Wacaphula wathi: “Kukho izinto onokuthi uzenze malunga neesistim kunye netekhnoloji, ngakumbi ukuthatha ithuba kuyo yonke le datha oyiqokelelayo malunga nabathengi endicinga ukuba banokuwenza lula umsebenzi, izinto ezifana nokucwangcisa, njengomzekelo, ukuodola njengomnye umzekelo oya kuthi ekugqibeleni uncede ukunciphisa imfuno yabasebenzi kwindawo yokutyela.
Isisombululo sakhe sokugqibela, nangona kunjalo, siya kuphakamisa iintliziyo, iingqondo kwaye mhlawumbi namashiya abo bonke abantu ababambelele kwingcamango yokuba uluntu lusenalo ithuba.
“Kufuneka silandele le ndlela yakudala, eqinisekisa ukuba singumqeshi obalaseleyo kwaye sinika abasebenzi bethu amava amnandi xa besiza kwiindawo zokutyela,” utshilo.
Ewe, andizange. Yintoni i-turn-up. Ngaba unokukholelwa ukuba iirobhothi azinakuthatha indawo yabantu ngenxa yokuba zibiza kakhulu? Ngaba unokukholelwa ukuba amanye amaqumrhu ayaqonda ukuba kufuneka abe ngabaqeshi abamangalisayo, okanye akukho mntu uya kufuna ukubasebenzela?
Ndiyalithanda ithemba. Ndicinga ukuba ndiza kuya eMcDonald's kwaye ndiyathemba ukuba umatshini we-ice cream uyasebenza.
Iindaba eziNikelwe yi-ZDNET.
Ixesha lokuposa: Nov-30-2022
